Why Do They Call Nyc The Big Apple
Camila Farah
Its popularity since the 1970s is due in part to a promotional campaign by the new york tourist authorities.
Fitz gerald gerald revealed that he gleaned the term at the new orleans fair grounds racetrack where it was being used by. However it wasn t officially adopted as the city s nickname until 1971 as the result of a successful ad campaign intended to attract tourists. The big apple is a nickname for new york city. Fitz gerald a sports writer for the new york morning telegraph.
Then in a 1924 article he wrote called around the big apple with john j. This time the nickname stuck. In the hopes of restoring the city to its former glory charles gillett president of the new york convention and visitors bureau promoted the city as the big apple and used there image of the apple on t shirts placards and promotional materials. In 1673 the dutch captured new york from the english and dubbed it new orange in honor of.
It was first popularized in the 1920s by john j. As it happens long before new york city was nicknamed the big apple it was known briefly as new orange.
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