Why Is The N In 7 Eleven Lowercase
Camila Farah
In the 1960s the eleven part of the brand name had been capitalized and at a slight angle through the 7.
Speaking exclusively to reader s digest a 7 eleven rep said one theory is that thompson s 7 eleven founder wife thought the logo seemed a little harsh with all capital letters and suggested that the capital n be changed to lowercase so the logo would look more graceful. A graphics designer altered the n during the updating of the logo. The one guy said that it was because the man who created 7 eleven was a huge racist and he absolutely hated black people so he made the n lowercase because of the racial slur and how he did not want to give them any superiority. When the eleven was.
7 eleven is your go to convenience store for food snacks hot and cold beverages gas and so much more. Is it has geomantic omen meaning of the n. Til that the n in 7 eleven is lowercase because the president s wife thought the all caps was too harsh and with a lowercase letter the logo looked more graceful. I was listening to a podcast where the guys where talking about the logo and why the n was lowercase.
To the best of our corporate research here at 7 eleven it is believed that the wife of the company s president during the 1960s thought the look of the name in the logo 7 eleven seemed a little harsh with all caps and she suggested that the n be changed to lower case to make the logo look more graceful accordiong to margaret chabris public relations director at 7 eleven headquarters in dallas texas. Why 7 eleven use lowercase letter n for the logo. When the eleven was. If you use an uppercase n you run into infringement problems with nbc who used an uppercase n for a while.
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The second theory is more interesting. Generally open 24 hours a day. This was allegedly told by margaret chabis the pr director at 7 eleven hq in texas but it is unverified.
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