Why Is New York Called The Big Apple
Olivia Luz
The big apple is a nickname for new york city.
It was first popularized in the 1920s by john j. In fact the term was coined back in the 1920s to describe new york s biggest stadiums and. New york city is known by many nicknames such as the city that never sleeps or gotham but the most popular one is probably the big apple how did this nickname come about. However it wasn t officially adopted as the city s nickname until 1971 as the result of a successful ad campaign intended to attract tourists.
As it happens long before new york city was nicknamed the big apple it was known briefly as new orange. Its popularity since the 1970s is due in part to a promotional campaign by the new york tourist authorities. Fitz gerald a sports writer for the new york morning telegraph. So the new york convention and visitors bureau under the lead of charles gillett started an ad campaign to revitalize the city s reputation as the big apple.
It inclines to think that the big apple gets a disproportionate share of the national sap that passage comes from a 1909 book called the wayfarer in new york by edward martin. First known usage of big apple kansas is apt to see in new york a greedy city. Gillett was a jazz fan and he associated the name with that promise of glamour. The campaign worked and the city has embraced the nickname ever since.
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Over the years there have been many theories about how new york city came to be called the big apple some say it comes from the former well to do families who sold apples on the city s streets. In 1673 the dutch captured new york from the english and dubbed it new orange in honor of. Fitz gerald a sports writer started a column about horse racing called around the big apple. This time the nickname stuck.
In the hopes of restoring the city to its former glory charles gillett president of the new york convention and visitors bureau promoted the city as the big apple and used there image of the apple on t shirts placards and promotional materials.
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