Why Is The N Lowercase In 7 Eleven
Olivia Luz
Is it has geomantic omen meaning of the n.
Speaking exclusively to reader s digest a 7 eleven rep said one theory is that thompson s 7 eleven founder wife thought the logo seemed a little harsh with all capital letters and suggested that the capital n be changed to lowercase so the logo would look more graceful. When the eleven was. In the 1960s the eleven part of the brand name had been capitalized and at a slight angle through the 7. A graphics designer altered the n during the updating of the logo.
A graphics designer altered the n during the updating of the logo. Why 7 eleven use lowercase letter n for the logo. One theory is that thompson s wife thought the logo seemed a little harsh with all capital letters and suggested that the capital n be changed to lowercase so the logo would look more. This was allegedly told by margaret chabis the pr director at 7 eleven hq in texas but it is unverified.
If you use an uppercase n you run into infringement problems with nbc who used an uppercase n for a while. The second theory is more interesting. To the best of our corporate research here at 7 eleven it is believed that the wife of the company s president during the 1960s thought the look of the name in the logo 7 eleven seemed a little harsh with all caps and she suggested that the n be changed to lower case to make the logo look more graceful accordiong to margaret chabris public relations director at 7 eleven headquarters in dallas texas. The one guy said that it was because the man who created 7 eleven was a huge racist and he absolutely hated black people so he made the n lowercase because of the racial slur and how he did not want to give them any superiority.
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